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When you see it on display in a retail store, it has that look that can capture customers’ attention because of its fancy curves. This font works well if a brand wants to evoke a luxurious and elegant presence that fits their brand identity, such as wine and clothing brands.īutler is another serif typeface that emanates a modern look with its refined take on curving classical serif styles. The serif on each letter in a Garamond typeface is carefully refined to show its own character. It is actually an umbrella term for typefaces instead of a single typeface. These are fonts with decorative “feet” at the end of every letterform, exuding a sleek and classic look.Ī relatively common typeface, Garamond presents an expressive yet elegant appearance. You can choose the best fonts for your brand. This article will give you a rundown of the different font types. It may seem simple, but a font’s size, readability, and style have the power to evoke your brand’s feel. Often, one of the more challenging tasks of designing product labels is choosing the right font or typography. Its layout, colors, and fonts serve as the display sales pitch to potential customers. Product labeling helps consumers identify your brand and influence their buying decisions. One proven way to pique buyer’s interest is through captivating product label design. Brand owners seeking to market their products online or in traditional retail stores share a similar goal: direct consumers’ attention to their brands.
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